There are a lot of methods for a website to gain high exposure; one of them is through link exchanges. You can start by using your main keyword. For example, you will use “WordPress themes” as your main keyword as this is what your website is going to be about.
If you are going to do a Google search, you can type search terms such as “top WordPress blogs,” or you can type in your main keyword or different variations of that keyword.
The next thing you should do is to go through all of those results that popped up. Choose one on the list and then email the webmaster of that site to ask for links. After picking the most popular website, turn on your SEOquake or your preferred SEO tools and refresh that page.
You will then see these high value/high page rank websites. You are going to go through them all and look for some kind of contact page. Your aim is to look for ways to contact their webmaster. You can do a general enquiry, but if they have a links exchange option, then that would be much better.
If for example the site has a page for “prospective customers” or a “connect with us” option, fill in your name and your email address and then leave a message asking for links.
It is worth going to every single website or blog and looking for the webmaster’s name or something with which you can personalize the message you’re sending.
You’re going to get a higher chance of getting a reply or even building a link to your website. Keep in mind, though, that you’re not going to get a lot of people to reply to your request.
If you submit 30 requests, for example, you could only get 1 to 3 people who will reply. The important thing is that you are getting high quality links with this method.
In your request, you can ask for links exchange or a guest post opportunity. Guest posting might be the ideal method since you will be getting one-way links, but links exchange is just as effective. Aside from visiting websites, you can also go into somebody’s blog.
In the “about me” page, look for the blog owner’s information so you can contact them and ask for a links exchange or a guest posting opportunity.
This method requires additional effort but you’ll be surprised at how many people will reply back to you. Webmasters or blog owners will not think that you’re spamming them if they see you exerted the necessary effort in making a personalized response.
A vast majority of people won’t do these requests because it takes a lot of effort. Going through all those webpages and all those listings will take time.
Doing organic Link exchanges through personalized requests is hard work. But because not a lot of people are doing this, you’re going to be much further ahead of your competitors after having gained high quality links and high exposure for your website.