Now that you have developed a stellar application, it is necessary to drive its growth through content marketing. With cut-throat competition rendered by more than 3 million peer apps, it becomes increasingly difficult to make your creation stand out of the queue.
A proper mobile app marketing strategy can cater to your requirements in such a case by educating potential users about the viability and potential of your app. Enough said, let’s now take a look at the ways in which content marketing contributes to the growth drive of an application startup:
• Boosting Your Brand Visibility
There is simply no substitute to good content in garnering the attention of potential customers. However, it need to be easy for your buyers to trace you in the marketplace for giving your app a try. According to research studies, online search triggers 81% buying cycles.
You can definitely seek out the assistance of outbound marketing and traditional ads in such a scenario. But nothing can match up to the level of efficiency of a proper content marketing drive which helps in building organic awareness.
• Reaching Wider Customer Base
Engaging content marketing can seem like a natural conversation held along with potential clients. It increases the trust level as customers do not seem very pleased while dealing with marketing campaigns which interrupt their normal functioning. The long-term strategy of content marketing has also proved to garner 97% more leads in comparison to companies which proceeded without the same.
• Gaining Leadership Status
Engaging content can help in building the trust of its users who will slowly consider you as a trusted source in the field of education and learning. Customers tend to prefer companies with whom they share proper relationships. You can strengthen your relationship with potential clients by entertaining them and catering to their needs.
• App Store Optimization
Quality content is adored by both Google and various app stores which ultimately leads to higher ranking in search results. You can win this battle by laying special emphasis on the app’s title, description, screenshots and ultimately optimal keyword usage.
The way in which your application is treated by the search engine algorithms is determined by the keywords and app description. Thus, your chance of securing a higher rank increases through in-app content optimization as users’ flock in to download fresh publications.
You can take a cue from the top-rated apps to understand how they have proceeded with the app description along with its keyword placement. The long-tail keywords for example can be of greater help in such a case. However, inclusion of excessive keywords in the same or stuffing titles is not advisable.
• Cheap Yet Effective
As a large portion of the entire budget gets depleted just with app development, marketing has to be managed on shoestring funding. Content marketing however can thrive in such a scenario coupled with its cost-effective functioning which can help you catch the attention of a wider audience base.
Research studies conducted earlier have revealed that content marketing is 62% less capital intensive in comparison to traditional marketing methods. However, it can generate up to three times more leads than the traditional options and even lead to more demand in the long run.
• Customer Relationship Building
You can build awareness about your brand and lure in fresh customers while retaining the old ones with the proper backing of premium quality content. Once you build a strong relationship with your potential clients, you can be guaranteed about them contributing to your business revenue. Rich content can add inertia to this trust building process while encouraging customers to return back and place their purchase time and again.
Method Of Content Marketing
You need to start by conducting an industry and competition survey which can assist in identifying the target audience groups. For this, you can go through thematic blogs, articles and interviews which are relevant to your specific application. App developers and publishers are also seen sharing valuable insights on the app launch along with its usual shortcomings, This, can be of great help in identifying the target audience and making adequate preparations for approaching them.
Once you gain a clear understanding of the requirements of your users, you can tailor your app content in similar formats for gaining maximum engagement. For this, you will have to understand the typical problems and challenges faced by your audience for coming up with an effective solution to the same.
Gone are the days when engaging content was treated as a luxury as it is slowly evolving into a sheer necessity. The ultimate success of your digital valour depends to a great extent on the performance of your content marketing drive. If you wish for your content marketing campaign to yield positive results, then you should try and get the content right prior to initiating the campaign.